Revenue Architecture Diagnostic
Validate whether your revenue model can actually produce the ARR target.
Most revenue plans are forecasts based on activity assumptions. The diagnostic converts ARR targets, ACV, win rates and pipeline capacity into structural requirements needed to achieve the target. The result is a deterministic verdict — not a projection.
Inputs Required
Five inputs drive the structural model. The first three are required; pipeline value and sales capacity are optional but unlock coverage and capacity validation.
ARR Target
The annual recurring revenue target the model must validate.
e.g. £5,000,000
Average Contract Value
The average annual value of a single closed deal.
e.g. £40,000
Win Rate
The percentage of qualified opportunities that convert to closed-won.
e.g. 18%
Pipeline Value
The total value of current qualified pipeline. Optional — enables coverage ratio.
e.g. £22,000,000
Sales Capacity
SDR headcount and monthly meetings booked. Optional — enables capacity validation.
e.g. 3 SDRs, 90 meetings/month
What the Model Calculates
Seven structural outputs are computed from the inputs. Each is a requirement, not a forecast — the number the architecture must meet to produce the target.
Deals Required
Closed deals needed to hit the ARR target at current ACV.
Pipeline Required
Qualified pipeline needed at current win rate to produce the required deals.
Pipeline Coverage
Ratio of actual to required pipeline. Colour-coded green, amber, or red.
Meeting Capacity
Monthly meetings required to generate sufficient opportunities.
SDR Capacity
SDR headcount required at industry-standard meeting generation rates.
Structural Constraints
Specific bottlenecks — pipeline deficit, capacity gap, cycle compression — with severity ratings.
Revenue Reality Score
A 0–100 composite score summarising structural viability.
Result Interpretation
The diagnostic produces one of three verdicts. Each verdict is structural — it describes the architecture, not the team.
Viable
The model confirms that current inputs — ACV, win rate, pipeline, and capacity — are structurally sufficient to produce the ARR target. No critical constraints are present. The plan can proceed as designed.
At Risk
One or more inputs fall short of structural requirements. The target is mathematically achievable but requires specific remediation — typically pipeline coverage, SDR capacity, or win rate improvement — before execution begins.
Structurally Impossible
Two or more critical constraints are present. The current architecture cannot produce the ARR target regardless of execution quality. The model, not the team, must change before any execution investment is justified.
Pipeline Coverage Visual
After running the diagnostic, the coverage visual shows required versus actual pipeline with a colour-coded ratio. Run the diagnostic to see live values.
Example — Sufficient
Example — Insufficient
Ready to validate your architecture?
Enter your ARR target, ACV, win rate, and pipeline value. The model returns a structural verdict in under five seconds.