Lead Scoring Configuration

Configure fit and intent scoring rules to prioritize your best leads

Fit Scoring Rules

Configure criteria that determine how well a lead matches your ideal customer profile

Industries that match your ideal customer profile

SaaS
+25 points
Technology
+25 points
B2B Software
+25 points
Enterprise Software
+25 points

Employee count ranges that match your target market

Ideal (51-200)
+20 points
Ideal (201-500)
+20 points
Good (501-1000)
+20 points
Acceptable (1001-5000)
+15 points

Job seniority levels that indicate decision-making authority

C-Level
+15 points
VP
+15 points
Director
+15 points
Manager
+10 points

Geographic regions you actively target

UK&I
+10 points
Western Europe
+10 points
North America
+10 points

Score ranges that determine fit tier classification

Tier A

Tier A (70+)

Tier B

Tier B (40-69)

Tier C

Tier C (0-39)

Intent Scoring Rules

Configure event-based signals that indicate buying intent

Actions that indicate interest and buying intent

sales › meeting booked
+20 points
sales › demo attended
+15 points
website › pricing view
+8 points
website › demo view
+6 points
marketing › email click
+5 points
marketing › content download
+4 points

Intent signals decay over time using exponential half-life

Half-life Period
21 days

Intent scores are reduced by 50% every 21 days to prioritize recent activity

Score ranges that determine intent tier classification

Hot

Hot (60+)

Warm

Warm (25-59)

Cold

Cold (0-24)

Combined Score Weighting

How fit and intent scores are combined to calculate the overall lead score

Fit Weight
60%
Intent Weight
40%

Combined Score = (Fit Score × 60%) + (Intent Score × 40%)